plata has supported Tucson Foods through a Digital Strategy retainer from October 2022 to present. plata's Digital Strategist serves as Tucson Food's brand manager and oversees marketing, creative and e-commerce. Strategist successfully transitioned the brand from Tucson Tamale, a one-category business, to Tucson Foods. This included a new name, product launches, complete brand redesign, new strategic retail channels including DOT Foods and GoldBelly and more. The brand is now strongly positioned for growth, increasing door count year over year.